SUPERWOMAN®, an award-winning shapewear and maternity brand debuts its first classic TriAction shapewear in 2008. We’ve won countless of awards, and this little ‘Red Dot’ brand has now scaled beyond Singapore.  

Superwoman is the embodiment of empowerment and serve to bettering different life stages of our sisters.

Vision

Inspiring and Empowering Every Woman

Mission

Our mission is to empower every woman to embrace life with confidence by leading a happy, healthy and socially responsible lifestyle.

Values

The Superwoman brand embodies the values of: Confidence, Assurance, Respect, Empathy. We believe that a superwoman is one who takes good care of herself, her family, her career and not forgetting the society.

  • Confidence: We empower people to let them realise their potential and fulfil their dreams.
  • Assurance: We believe in open communications and make sure we do not operate in an unethical manner.
  • Respect: We embrace differences and value each person’s unique qualities.
  • Empathy: We seek first to understand then to be understood.